For its 2025 communication campaign, Transfor introduced a more refined and cohesive expression across its different business units.

We led the strategy and creative direction, developing a verbal and visual approach for Construction, Industry, Interiors and Sustainability. In collaboration with a copywriter, we shaped tailored messaging for each unit and paired it with a carefully curated photographic direction to bring greater clarity, consistency and sophistication to the brand.

The concept was then extended across key touchpoints, from presentation and budget covers to PowerPoint materials and large-scale LED walls, creating a unified presence across both digital and physical environments.